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Research papers

Listening to the sounds of silence

In research we base much of our analysis on consumer articulations but do not pay adequate attention to their silences and what they leave unsaid. Especially in eastern cultures where language is layered and subtle, silence is often used to convey...

Catalogue: Asia Pacific 2010: Eyes on Asia
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
April 20, 2010
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Citation

Prasad, S. (2010a, April 20). Listening to the sounds of silence . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/listening-to-the-sounds-of-silence-


Research papers

In search of platform nine and three quarters...

The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Shobha Prasad, Charukesi Ramadurai
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2008
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Citation

Prasad and Ramadurai (2008a, November 20). In search of platform nine and three quarters.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-search-of-platform-nine-and-three-quarters-